Lightform Enterprises Pty Ltd trading as Binoculars Telescopes Optical World
highly values the strong relationships we have with our customers. Often these
relationships have been built up over many decades and with generations of the
same family. The gradual introduction of data collection technology at BTOW will
be handled with full and proper respect for the privacy of our customers.
To protect your privacy, you can visit BTOW site without identifying yourself
or having to reveal any information about yourself.
Your personal information: what do we collect, and how do we use it?
* We do not collect personal information when you visit our site unless you log
on, place an order or register with us.
* When you place an order you will be asked for the following personal
information: your name, e-mail address, mailing address, delivery address and
any special delivery instructions, phone number. We may share this information,
and only that information which is absolutely necessary, with those third
parties that are involved in the processing of your order. For example, the
financial institution that issued your credit card and the shipping carrier
that delivers your order.
* BTOW is committed to reducing the amount of fraud it faces. Our policy is
that we will prosecute any cases of fraud that we identify. As a first time
customer, you may receive a telephone call or email requesting more
information/proof to confirm the details that you have supplied to us. If any
of the information you supply is found to be false or misleading, we will, if
we deem it appropriate, report this to the appropriate authorities for them to
* We do not share, sell, rent or barter any identifiable personal information
to any third party without your permission.
* When you log on to our site, we will ask you your e-mail address and user ID,
which is usually your name.
* We have specials and clearance emails available to make your shopping and
purchasing experience easier. Should you decide to subscribe, we will send you
your requested information from time to time. You may unsubscribe at any time.
Subscription to this service is optional and free.
* When you submit feedback or questions via e-mail, or contact us for
information about our Web site, we will request your name and e-mail address.
We use this information solely to respond to your inquiries.
* When you enter a contest or other promotional feature, we may ask for your
name, address, and e-mail address so we can administer the contest and notify
winners. We may ask for other information to enable us to improve our site or
to send you special offers.
* Our site contains links to other sites. BTOW is not responsible for the
privacy practices or the content of other Web sites.
* By default all web server log files capture IP addresses. We may use your IP
to help diagnose problems with our server, administer our web site and to track
web usage. This information is used internally and is not shared with anyone
As the Federal Government introduces new privacy legislation – BTOW privacy
policies will be reviewed and updated as appropriate.
More information on privacy legislation is available from the Federal Privacy
Commissioner at www.privacy.gov.au.
A cookie is a small amount of information sent from a Web server to your
in, to retain log in information, if requested, and for the service of our
before or after you leave BTOW. Any activity while you are at www.btow.com.au
may be monitored.
Emails from BTOW
BTOW has found that attractive, graphics-rich emails are a quick, effective and
low-cost way to communicate with customers and prospects about new high tech
products, clearance and auction items. We maintain an opt-out,
user-customizable subscription service of email addresses of people requesting
We do not want to send emails to you if you would prefer not to receive them.
Therefore, every email provides a way for you to unsubscribe from future
emails. In addition, you can visit our web site to unsubscribe. We also have
administrative procedures in place to remove email addresses and domains that
consistently send failure messages to our email servers.
Subscribing, unsubscribing or changing your details for our Subscription Email
Service is easy. To subscribe click here, providing your contact details. To
change your email address, please contact us advising of the old address and
new address. To unsubscribe or remove your email address from our Subscription
Service, please contact us via email or phone.